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Digital Signage

Fastest growing sector using Digital Signage.

  • Restaurant Digital Menu
  • Digital Building Directory
  • Retail Digital Signage
  • Schools and Public Buildings

                    

Digital signage is a great way to engage with your customers, share information, capture attention or simply give your customers a unique experience.  The applications are endless.   Companies use digital signage at conferences, hotels, corporate offices, stadiums, retail stores, nightclubs, restaurants, malls, airports, churches and more.  We have extensive experience installing digital signage systems and software.  Many of our projects involve installations for franchises at multiple locations across the U.S.  One of the primary benefits of working with AVI Technologies is our extensive network of qualified technicians across Southern California.  Dealing with one company and one project manager for multiple projects in different cities will save you time and money.  We always make sure that all of our installations are done right from the very beginning.  We test your system for quality assurance and make sure that everything works seamlessly.  We focus on installing your digital signage right, completing the installation on time and completing the installation on budget.  We care about our reputation and we always want our customers to come back to us for future projects.

As  a business owner trying to grow, you need to increase sales with existing customers while attracting new ones and this may require stronger marketing.  Likewise, a school or hospital administrator;
Anyone responsible for success or failure must communicate with the public in an information age dominated by social media and the internet.  You may have a blog and be on Twitter but do your bricks
& mortar reflect a present day environment?

Digital signage is growing very fast, creating marketing buzz but also confusion.  There are hundreds of companies on the internet selling many products to accomplish the same task.  In our experience, potential users have to go through detailed research to learn what will work for them and if it is affordable.  After helping hundreds of customers, we find there are five subjects you need to understand before you can intelligently consider digital signage.

  •  Commitment to sign content.  Far and away the most important element of digital is the media you display.  The message on the screens is what customers see and help them form an opinion of you.  Change and motion are what separates this medium from printed signage.  A well thought out plan for how you will use the signage, what standard materials you can display, what you need to create yourself and how often it needs to be changed is your first decision.
  •  Will you need a media consultant?  Once you understand the image you want to project you may not have the skills internally to turn that vision into media.  As with web designers, help is available but you should understand what assistance you need and the cost.
  •  Venue design.  Your customers see the media but also the hardware you display it on.  The cost of electronics has dropped into the very affordable range but you don’t want the displays to cheapen your decor.  We advise customers to chose displays that enhance the look of your room and we have a wider selection than most for both indoor and outdoor applications.  Zoning or landlord restrictions as well as the hardware technology and potential for obsolescence must be part of your design plan.
  •  Who within your organization will manage the signage?  This will greatly influence your choice of systems, as will the footprint of your Enterprise.  You may have one to any number of locations so the management must reflect the size of your company.
  • The reputation and experience of the provider is important. Digital signage is a system where parts may all come from one manufacturer but in most cases will not.  You will need to understand the reputation of the manufacturers but also the integrator who assembles the system for you.

 You should also understand the reasons others use digital signage.  There could be features you will want to incorporate into your program were you aware of them.  This report will first provide the reasons people buy, an expansion of the five subjects and an outline of products we offer so you can get a quick understanding.  We will then expand on all of these topics in detail.

 

Reasons to use digital signage outline

  • Increase Sales
  • Promote impulse items
  • Attract customers inside with dynamic outdoor signage
  • Influence point of purchase decisions
  • Display more than one message in high traffic areas
  • Change featured items by time, date, season
  • Display Variable Information
  • Schedule information
  • Stock quotes
  • Real estate listings
  • Factory control charts
  • Job assignments
  • Promote Your Brand
  • Add banners and promotional items to live TV
  • Personalize generic sales materials
  • Earn Money
  • Display comp advertising at your venue
  • Improve Customer Service
  • Provide in-venue navigation and product locators
  • Educate customers on new product features
  • Reduce perceived wait time with interesting information
  • Personalize marketing and community events
  • Improve Operations
  • Reduce the printing and distribution of posters
  • Train store/venue personnel during off hours
  • Implement central signage control
  • Building Modernization

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